[ Update - flight delayed and arrival will be after this session]
The focus of the Silvers Summit is the intersection of seniors, defined as those age "50+", and technology, but there's generally a lot of overlap with broader retirement themes. Seniors remains one of the fastest growing groups of technology adopters and recent innovations in computing and health care make it imperative that retirees and "soon to be retired" folks stay abreast of the latest developments that might make their life easier.
| Tuesday, January 10, 2012 Las Vegas Convention Center "LVCC" Room N250 | ||
| Time |
Session Title
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Session Description
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9:00–9:45am
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Silvers Summit Welcome and Morning Keynote:“Conversation with the Change Agent on Aging”
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How can you capture the $2.3 trillion in purchasing power of the boomers and beyond? In the first “Conversation with the Change Agents,” our intrepid journalist goes one-on-one with Emilio Pardo of AARP – advocacy group for 40 million Americans age 50+ – to answer that question.
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| Moderator: | Alex Witt, Anchor, MSNBC Sherri Snelling, CEO, Caregiving Club | |
| Keynote: | Emilio Pardo, EVP & Chief Brand Officer, AARP | |
9:50–10:35am
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Rise of the Silver Surfers: How to Use Non-Traditional Marketing to Reach a Traditional Audience
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Boomers spend $7 billion online annually, they are the fastest growing group on Facebook and 55 percent of those age 55-64 watch online videos. Silvers are dating, shopping, traveling, caregiving, reconnecting – all online. Panelists will discuss how to tap into this huge boomer customer segment using online and social media marketing techniques.
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| Moderator: | Lori Bitter, President & CEO, Continuum Crew | |
| Panelist: | Peter Greene, Senior Vice President – Durables Strategies, Nielsen Pete rDeMaris, VP Marketing & Ecommerce, UnitedHealthcare Karen Klein, CEO, Silver Planet | |
10:35–10:40am
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On the Road, On the Go: Mobilizing Your Product Development Efforts to Keep Up with the Fastest Growing Population Group
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Consider this: 7 of the 13 cars you will buy in your lifetime will be purchased after age 50 and more “alpha” boomers (age 55-64) own an iPad or smartphone than any other age group. Panelists show how to grow your market share in competitive industries by keeping up with the independent, age-defiant Silvers audience.
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| Panelist: | Stephen Reily, Founder & CEO, Vibrant Nation | |
10:40–11:25am
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On the Road, On the Go: Mobilizing Your Product Development Efforts to Keep Up with the Fastest Growing Population Group
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Consider this: 7 of the 13 cars you will buy in your lifetime will be purchased after age 50 and more “alpha” boomers (age 55-64) own an iPad or smartphone than any other age group. Panelists show how to grow your market share in competitive industries by keeping up with the independent, age-defiant Silvers audience.
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| Moderator: | Jim Osborn, Executive Director, Quality of Life Technology | |
| Panelist: | Jake Sigal, founder and CEO, Livio Radio Chris Holbert, CEO, SecuraTrac Nick Pudar, Vice President of Planning and Business Development, OnStar | |
11:30–12:15pm
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All for One, One for All: Showcase of the Best “Design for All” Products and Services
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Strategy or serendipity? “Universal design” means products that are “ageless” – good for consumers whether age 18 or 80. Panelists showcase companies that reaped rewards of a “design for all” approach (whether they planned it or not) and how you can apply these lessons to your product development and marketing plans.
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| Moderator: | Jody Holtzman, SVP, Thought Leadership, AARP | |
| Panelist: | Curtis Stone, Director, QoLT Foundry – CMU Michael Lee, Senior Advisor, Digital Strategy, AARP Susan Ayres-Walker, Managing Director, SmartSilvers Alliance | |
12:20–1:00pm
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Silvers Summit Lunch
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Networking and Meet the Authors
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1:00–1:30pm
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Afternoon Keynote: “Conversation with the Change Agent on Technology”
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He saw a future no one else did and created the first cell phone while at Motorola. In our second “Conversation with the Change Agents” session, visionary Martin Cooper goes one-one-one with respected cable TV news anchor and host, Alex Witt of MSNBC, to discuss a future where technology changes our lives helping us live longer, healthier and happier.
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| Keynote: | Martin Cooper, Chairman, Dyna LLC | |
| Moderator: | Alex Witt, Anchor, MSNBC | |
1:30 – 2:00pm
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Sterling Award Presentations
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The Sterling Awards honor the top products that have enhanced and empowered the lives of older Americans. We will also present our first Sterling Innovator Award to Martin Cooper. Sponsored by AARP.
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2:00–2:45pm
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The Power of Connecting: Creating Longevity and Good Health for Silvers and the Businesses That Serve Them
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Studies and books like The Blue Zones show us we will live longer if we stay connected to family, friends, community. The same goes for good business relationships. Panelists will discuss successful partnerships for intergenerational learning, accessibility and safety that can create new revenue streams.
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| Moderator: | Neal Cutler, PhD, Executive Director, Center on Aging, Motion Picture & Television Fund | |
| Panelist: | Richard Lobovsky, Vice President, Business Development, Lifecomm Mike Starling, Vice President, Executive Director, NPR Labs Brooks Kenny, Chief Marketing Officer, Lotsa Helping Hands Dan Siewiorek, Professor, Carnegie Mellon University | |
2:50 – 3:40pm
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Field of Dreams 2020: Home & Community – Plan for Aging, Benefit for All
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Today, 35 million Americans are over age 65 – a number that will double in 10 years. An older population’s lifestyle presents endless opportunities. Panelists will discuss the trends in “smart homes and towns,” how builders and community designers are using technology to meet the needs of its aging citizens and where the opportunities are for your business.
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| Moderator: | Louis Tenenbaum, President, The Aging in Place Institute | |
| Panelist: | Chuck Parker, Executive Director, Continua Alex Go, CEO and Co-Founder, Virtual Health Adam Vollmer, Senior Engineer, IDEO Fred Allegrezza, CEO, Telikin | |
3:45-4:30pm
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Games Silvers Play: Using Entertainment to Improve Health & Wellness
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From Farmville to cognitive brain health games and social gaming – more Silvers are finding online gaming both a source for entertainment, improving health and doing good in the world. Panelists discuss how fun and games for boomers and beyond can mean serious profits.
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| Moderator: | Asi Burak, Co-PresidentGames for Change | |
| Panelist: | Fred Howard, VP of Marketing, KingsIsle Entertainment Randy Paynter, Founder & CEO, Care2 Nancy Padberg, CEO, Navigate Boomer Media | |
4:30-5:15pm
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From “Me” to “We” Generation: Acquisition & Retention Through Serving Older Customers
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Today there are 100 million Americans over age 47. An aging population produces a windfall for companies, but are you ready to serve them? Panelists will discuss the trends in customer service for an older audience – how to acquire, retain and drive revenue with an aging customer base.
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| Moderator: | Peter Radsliff, CEO, Presto Services Inc. | |
| Panelist: | Denise Fletcher, PMPChief Innnovation Officer & Vice President Healthcare Payer & Insurance, ACS, a XEROX Company John Marick, CEO, Consumer Cellular Bill Lyon, Director, LifeStation | |
